The fastfood market is growing every year. Sibylla mainly focuses on two segments; kitchen street food and Sibylla shop in shop. The main product is always the same – sausages. Besides local markets and local products our classic sausage is today complemented with delicious hamburgers, beef, toast, kebab and more. Within the kitchen street segment in Sweden Sibylla has a legendary position with 80 years in the market. By continuously developing existing products and adding innovative new products/concepts Sibylla is constantly strengthening its position. Our product groups are skinless sausages, sausages with skin, hamburgers, Sibylla food and snacks. A numerous new products are being developed and tested every year in our manufacturing units, and some of them are launched into the market. In our concept Sibylla shop in shop our delicious products are the base in our product mix. Our products have been carefully selected from a combination of experience and innovation, and we guarantee that we have something that suites every taste.
Today the hot dog has gained revenue against the hamburger and its popularity is growing. One explanation for this may be that new exciting sausages have been introduced to the market such as Bratwurst, Chorizo and Kabanoss. Another explanation is that the hot dog is a classic dish that will stay classic that will be served in arenas, events, streets, parks and so many more places.
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